About Us

Our Market

Thubanna’s business model is developed from our understanding of user appeal. Simply put, our game has wide appeal across many consumer sectors, and it will attract buyers by direct experience and word of mouth. Every user who introduces our game to a friend or associate introduces us to another buyer. We can realistically assess the Indian domestic market as 30 – 50 million units, and the worldwide market as 120 – 180 million units. Our goal is to meet 50% of Indian market demand within 10 years, and 30% of worldwide market demand in 12 years.


Intellectual Property

Thubanna Pvt Ltd is the sole authorised user of the intellectual property encompassed by ‘mog™’. This consists of copyright of the description and rules of the game, from 2016; trademarks awarded in Europe and Australia, and currently under application in USA, China and India; and patents protecting the originality and inventiveness of the game. We have patents currently under examination in Australia, Europe, China and India.

Our application  in the USA has been approved, and granted as US Patent 10,799,786.

Our Operations

Sales are handled for the most part by Authorised Distributors, which are reputable companies with an established market position. New businesses can achieve accreditation through a ladder of graduated sales goals.

Additionally, we can establish a direct-sale pathway for institutional customers who are operating under prescribed conditions. These include bulk-order customers, corporate entities and, notably, organisations which typically purchase by tender.

We can also authorise end-of-chain sellers, including retailers, in areas or sectors where we do not have a distributor currently operating.

What makes mog™ different?

In many roll-and-move games the fall of dice will dictate the flow of play and there is only one outcome for any particular throw. This is not so in mog™; the player decides how to use their dice-throw and their opponent cannot predict or control the move they make.

mog™ is designed with in-built features which ensure that at every stage of the game, players have many alternative choices in playing their move. A dice throw can be played in from eight to twelve ways, for any piece. Players can also follow strategies of position or capture, they can attack or defend, and they can adapt their strategy for changing conditions at any time.

In many games a player can build an advantage through luck, and the outcome will be determined well before the game finishes. This cannot happen in mog™. Players must not only look for their own opportunities, but be aware of potential opportunities for their opponent. This factor makes a game of mog™ a genuine clash of wills.

What makes mog™ special?

mog™ is constructed from very simple elements combined in a unique way. These contribute to the complexity of the game play and the sophistication of the game’s mechanism. The unique features of mog™ are recognised by patent. Other features are included to hold the mechanism together and to facilitate the play. These are all described on our companion website, allismog.com.

It is a feature of mog™ that play is governed entirely by a handful of simple rules. Players don’t have to  master a complicated set of contrived and obscure conditions and exceptions to play effectively, and no-one can ‘game’ the rules. This makes the game accessible to a broad range of people across a wide age-group.

Also, because mog™ is a number-and-space game, bases on rigorous mathematical concepts, it has an inherent educational capability without being an ‘educational game’. You can find more about this on our companion website, allismog.com.

How many mog™s are there?

This is a good one. There are two variables which define a mog™: the dice and the dimensions of the board. The standard form of mog™ is played with fifteen pieces on a board with ten rows and ten columns. Dice will most likely be cubes (hexahedra), but could also be octahedra (with eight faces), or dodecahedra (with twelve faces), or some other proper shape. mog™s are actually constructed to express the properties of the dice rather than the dimensions of the board. The highest-order true die has 120 faces; in principle, we can make a mog™ with 238 rows and columns, or for any even number less than that and greater than eight.

Gallery Thubanna

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Testmonial Thubanna

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Operations of the Company

– Thubanna Pvt Ltd is an all-India company centred on Delhi and Punjab. Our goal is to seek out and partner with the best manufacturers in the country to produce a high-quality product at an affordable price, and to promote the game as a positive and engaging contribution to the social and cultural life of the community.

Registered Address

602, Block A, Naurang Bhawan, 21 Kasturba
Gandhi Murg, Delhi, 110001, NEW DELHI
CIN – U92419DL209PTC349223